Why Are Our Clients so Impressed with Our Service?

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When you hire the Paul Herrick team, you are hiring a positive, helpful partner for buying or selling a home. We utilize innovative marketing strategies and strong negotiation skills in order to get you the best possible deal for your home. We are experts in Northern Virginia real estate and bring a wealth of knowledge and expertise about buying and selling real estate here.

We have helped many people in the past, and always strive for them to have the best experience possible. More often than not, we succeed. Take a listen to some of the great things that our clients have said about us recently:

"Paul did a great job of helping us get our place ready to go. He did a great job as far as figuring out ways to get things done without having to hire a contractor or anything like that."

"Paul was unbelievable. He knows what it takes to convince the buyer to purchase and had answers for every question we had."

"He was very proactive about helping us understand the market. His service was, hands down, above and beyond."

"We never sold a house before, and he kind of walked us through the process. He did what he said he was going to do and was very thorough about the whole process."

"Paul was very professional throughout the process. If I were to sell another home, I would definitely contact Paul Herrick."

This is just a small sample size of the many happy customers we have helped over the years. When you are buying or selling real estate, you need someone who knows Northern Virginia inside and out. When selling your home, our team knows how to make your house look its best before you put it on the market. We will take care of everything you need, from start to close.

If you have any questions for us, or know somebody looking to buy or sell in Northern Virginia, we would love to answer them. Just give us a call or send us an email, and we will get back to you soon! We can't wait to hear from you!

Are Marketing Your Home and Selling It the Same Thing?

Buying a Northern Virginia Home? Search all Homes for Sale

Selling a Northern Virginia Home? Check out our FREE Home Value Report

Hey everyone, thanks for visiting. Over the course of my career selling real estate, many sellers have asked me, "What's the difference between marketing and selling? And why is marketing necessary when selling?" Well, let's first define the term.

Marketing is considered a passive activity. When you are advertising a product or service, you blast a message out to the most people, advertising the features and benefits of this product or service, with a call to action at the end. It's a necessary component, but not the only one.

Selling is not telling. If you're telling someone about your product or service, you are marketing, not selling. A good sales person will ask a lot of questions about a buyer's motivation. When we find that, we can match it up with the product you are offering. Ideally, the buyer will pay the most money possible because that's what you want, isn't it?

If you are looking for a marketing and sales expert to sell your Northern Virginia home, let us know. We want to be your #1 resource for real estate in the area!