How Can You Increase Your Sale Price?

Buying a Northern Virginia Home? Search all Homes for Sale

Selling a Northern Virginia Home? Check out our FREE Home Value Report

The market here in Northern Virginia is heating up, and that means that we're seeing more multiple offers coming in. This is a great thing for home sellers because it can escalate their sale price and give them the chance to pick and choose between different offers. 

One of the best ways to draw in multiple offers is to hire the right agent. This agent must be able to identify when a multiple sale opportunity arises, negotiate the highest price without losing any offers, and defend this new and higher price to the appraiser. 

I've had a lot of situations recently where I have been able to get sellers extra money for their homes. In one instance I got a seller an extra $15,000, and in another instance I managed to get a seller an extra $8,000 for their home. In a different sale I actually managed to get someone else an extra $15,000 for their home.

So, you see that I am capable of recognizing these multiple offer situations and am able to get you thousands of extra dollars for your home. Please don't hesitate to reach out to me if you're trying to get top dollar on your home in Northern Virginia!

Why Are Our Clients so Impressed with Our Service?

Buying a Northern Virginia Home? Search all Homes for Sale

Selling a Northern Virginia Home? Check out our FREE Home Value Report

When you hire the Paul Herrick team, you are hiring a positive, helpful partner for buying or selling a home. We utilize innovative marketing strategies and strong negotiation skills in order to get you the best possible deal for your home. We are experts in Northern Virginia real estate and bring a wealth of knowledge and expertise about buying and selling real estate here.

We have helped many people in the past, and always strive for them to have the best experience possible. More often than not, we succeed. Take a listen to some of the great things that our clients have said about us recently:

"Paul did a great job of helping us get our place ready to go. He did a great job as far as figuring out ways to get things done without having to hire a contractor or anything like that."

"Paul was unbelievable. He knows what it takes to convince the buyer to purchase and had answers for every question we had."

"He was very proactive about helping us understand the market. His service was, hands down, above and beyond."

"We never sold a house before, and he kind of walked us through the process. He did what he said he was going to do and was very thorough about the whole process."

"Paul was very professional throughout the process. If I were to sell another home, I would definitely contact Paul Herrick."

This is just a small sample size of the many happy customers we have helped over the years. When you are buying or selling real estate, you need someone who knows Northern Virginia inside and out. When selling your home, our team knows how to make your house look its best before you put it on the market. We will take care of everything you need, from start to close.

If you have any questions for us, or know somebody looking to buy or sell in Northern Virginia, we would love to answer them. Just give us a call or send us an email, and we will get back to you soon! We can't wait to hear from you!

Are Marketing Your Home and Selling It the Same Thing?

Buying a Northern Virginia Home? Search all Homes for Sale

Selling a Northern Virginia Home? Check out our FREE Home Value Report

Hey everyone, thanks for visiting. Over the course of my career selling real estate, many sellers have asked me, "What's the difference between marketing and selling? And why is marketing necessary when selling?" Well, let's first define the term.

Marketing is considered a passive activity. When you are advertising a product or service, you blast a message out to the most people, advertising the features and benefits of this product or service, with a call to action at the end. It's a necessary component, but not the only one.

Selling is not telling. If you're telling someone about your product or service, you are marketing, not selling. A good sales person will ask a lot of questions about a buyer's motivation. When we find that, we can match it up with the product you are offering. Ideally, the buyer will pay the most money possible because that's what you want, isn't it?

If you are looking for a marketing and sales expert to sell your Northern Virginia home, let us know. We want to be your #1 resource for real estate in the area!

How Can Photography Enhance Your Home's Visual Appeal?

There are many great Northern Virginia area homes for sale. Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluation so you know what buyers will pay for your home in today's market. You may also call me at (703) 831-4131 for a FREE home buying or selling consultation to answer any of your real estate questions. 

When it comes to selling your home, there are a lot of things that can contribute to your success. No one thing can affect the perception of your home more than photography. Today we are going to talk about professional photography and the important role it plays in marketing and selling your home.

We are going to take a look at 4 examples of "before" home pictures that were originally taken by the agent and 4 "after" pictures we took with the assistance of a professional photographer. The second 4 photos were successful in selling the home.

In the first picture, you can see the home almost appears to be tilted, and doesn't fill the frame. We corrected this by filling the frame and centering the home, making the home look bigger and better.

In another one, we have a picture of the inside of a home. Specifically, the inside of a home gym. There is exercise equipment strewn throughout the room and it looks cramped and dark.

By decluttering the room and opening up some windows, we were able to transform this space into a wide-open room, that added value to the home.

From these photos, you can really see how marketing and professional presentation affects your home sale. If you have any questions for us, you can always give us a call or send us an email. We look forward to hearing from you!